The Ayush Pavilion at the India International Trade Fair (IITF) 2025 is turning into one of the biggest attractions this year, drawing thousands of visitors eager to explore India’s rich traditional healthcare systems. With its interactive stalls, free health consultations, and innovative wellness displays, the pavilion is capturing attention from both national and international guests.
Set under the theme “Ayush ke Saath – Swasth Bharat, Shreshth Bharat”, the pavilion showcases the full spectrum of India’s indigenous medical heritage — Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-Rigpa, and Homoeopathy. The Ministry of Ayush, along with top national institutes, has curated a vibrant mix of demonstrations, food exhibits, and digital health tools.
A Blend of Tradition and Technology
One of the most popular features is the free medical consultation zone, where experts across different Ayush systems offer quick assessments and herbal prescriptions. Digital diagnostic tools like Unani mizaj-assessment kiosks and Ayurveda prakriti tests have added a modern, interactive touch that fascinates young visitors.
The National Medicinal Plants Board (NMPB) has also set up a live herbal garden, distributing medicinal saplings to promote home-based healing traditions.
Ayurveda Foods Steal the Show
Ayurveda-inspired food counters are witnessing long queues. Items like ragi nachos, mudga (green gram) soup mix, herbal laddoos, and sattvic biscuits are not only tasty but also highlight how ancient nutrition principles can be adapted to modern lifestyles.
Many visitors say these stalls are helping them understand how small dietary changes rooted in traditional practices can make a big difference in daily health.
Yoga, Children’s Activities, and Live Demos
The Morarji Desai National Institute of Yoga is conducting live yoga sessions and quick “Y-Break” routines for working professionals. Children seem equally excited — the pavilion’s activity corner offers quizzes, drawing competitions, slogan-writing contests, and health-themed games.
Siddha and Sowa-Rigpa practitioners are also conducting live demonstrations, explaining the ingredients, healing methods, and dietary wisdom behind their systems.
Start-ups Add a Fresh Energy
Ayush-based start-ups are showcasing herbal skincare, therapeutic teas, wellness drinks, and natural beauty products, drawing strong interest from industry buyers and global visitors. The pavilion has become an ideal platform for young entrepreneurs blending traditional knowledge with contemporary product design.
A Big Win for Traditional Medicine
Organisers say the overwhelming response reflects a growing national interest in holistic and preventive healthcare. Families, students, foreign delegates, and wellness enthusiasts are all flocking to the pavilion — making it one of the most visited spaces at IITF 2025.
As India positions itself as a global wellness hub, the Ayush Pavilion stands out as a vibrant reminder that the country’s ancient healing wisdom continues to inspire modern solutions.