India Launches “Ayush Suraksha Portal” to Fight Fake Ads and Unsafe Traditional Medicines

In a major step to protect consumers and ensure the safety of traditional medicines, the Ministry of Ayush has launched the “Ayush Suraksha Portal” — a first-of-its-kind digital platform designed to keep a close watch on misleading advertisements and adverse drug reactions (ADRs) in the Ayush sector.

The portal was officially unveiled by Union Minister Prataprao Jadhav on May 30, 2025, in New Delhi. With this launch, India has signaled a strong commitment to bringing greater transparency and accountability to its booming traditional medicine industry.

🚨 Why Was This Portal Needed?

Let’s face it — from flashy ads claiming to cure diabetes in 7 days to miracle tonics promising eternal youth, misleading health advertisements have flooded the market. Combine that with the lack of a central monitoring system for negative reactions to Ayush drugs, and you’ve got a recipe for public health concerns.

The Ayush Suraksha Portal is here to change that.

🔍 What the Portal Offers

Here’s what makes this new digital initiative a potential game-changer:

• 🛑 Track Misleading Ads in Real-Time: The portal allows users to directly report false or exaggerated claims made by Ayush product manufacturers.

• 🧪 Adverse Drug Reaction Reporting: Patients, doctors, and health officials can flag any negative side effects they’ve noticed after using Ayush formulations.

• 🌐 Open to All: Whether you’re a consumer, a health professional, or a regulator — the portal is open to everyone. Simply visit www.ayushsuraksha.com and file your report.

• ⚖️ In Line with Supreme Court Orders: This move follows a Supreme Court directive from July 2024, which urged the government to act against misleading health ads and establish a centralized monitoring system.

🤝 Who’s Behind It?

The portal has been developed with the technical backing of the Central Council for Research in Siddha (CCRS) and integrates inputs from national pharmacovigilance centres, State Licensing Authorities, and Ayush product regulators.

“This is not just a website — it’s a watchdog,” said Minister Jadhav. “With real-time data, citizen participation, and scientific input, we’re building a system that will ensure only safe, evidence-based Ayush products reach our people.”

💬 What This Means for You

If you’ve ever felt suspicious about an Ayurvedic ad claiming a “guaranteed cure,” or if you’ve experienced unwanted side effects from a natural supplement, now you have a platform to voice your concern.

The government has also hinted that in the near future, the portal may integrate AI-based analytics to flag repeat offenders and identify product trends that raise red flags.

📌 Final Thoughts

With the Ayush industry growing rapidly in India and abroad, the Ayush Suraksha Portal is a timely and much-needed step toward regulation, consumer safety, and scientific accountability.

🧘‍♂️ After all, traditional medicine should heal — not harm.

To explore the portal or file a report, visit: www.ayushsuraksha.com
Watch the launch video: YouTube – Ayush Suraksha Launch